Mobile content strategy: It’s really about being adaptive by: Amy Gahran
The medium is still the message — and even though Marshall McLuhan is long gone, his truism applies to mobile media, too. Whether you’re making your community news/info website more mobile-friendly, or...
View ArticleHuffington Post Launching Site In Brazil – Press Release
HuffPost issued the following press release on Monday about its upcoming Brazilian site: New York and Sao Paulo, September 30th, 2013 – The Huffington Post Media Group and Abril Group, one of Brazil’s...
View ArticleArkansas Times digital membership so far
Posted by Lindsey Millar on Thu, Sep 12, 2013 at 4:28 PM Daily papers all over the country have adopted paywalls. The majority of the biggest papers in the country now have them. But as far as we know,...
View ArticleSun online’s disastrous paywall start
Web metrics sometimes appear to resemble opinion polls in that the questioner gets the desired result. They are more believable when a web measurement company is entirely dispassionate and neutral....
View ArticleAnother wall tumbles: The Dallas Morning News
SUMMARY: The Dallas Morning News has become the second major paper to pull down the paywall around its news, saying the strategy failed to generate enough reader interest. It’s still going to try...
View ArticleLas lecciones del Mail Online
El periódico online más popular del mundo se ha convertido en un auténtico fenómeno social. Aunque sus contenidos a menudo son tachados de sensacionalistas y superficiales, el éxito alcanzado gracias a...
View ArticleThere’s one good thing about the newspaper industry decline — more innovation...
UMMARY: Despite the fact that they are in financial distress — or perhaps because of that distress — both the Boston Globe and the Washington Post are experimenting with some interesting new formats...
View ArticleHyperlocal 101: Part One, 10 hyperlocal business models
Hyperlocal is just a way of expressing the need for news that is more local, closer to the neighborhood or town level, than the metro daily ever could be. And of course it corresponds to a class of...
View ArticleLocal Newspapers Scramble for Native Ad Strategies by Josh Sternberg
The native-ad push isn’t just for the big boys: teetering local newspapers are rushing to adopt the latest online ad gambit. The Chicago Sun-Times, San Francisco Chronicle and Cape May County (N.J.)...
View ArticleThe Olympics Will Not Be Tweeted, Vined, Or Instagrammed
Journalists who use amateur-standard technology to take photos or videos of the 2014 Sochi Winter Olympics will be kicked out immediately, the editor of Russia’s state sports news agency, which is part...
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